1 Hour CFP®, CIMA®, CPWA®, RMA®

Applied Behavioral Finance 

Master applied behavioral finance and earn free CFP CE credits. Learn how to guide clients toward smarter, more confident financial decisions.  

Understanding how people make decisions is a critical skill for successful advisor-client engagement. This course helps advisors apply behavioral finance techniques to coach clients. 

Free CE Course

Course Details

  • 3 Lessons
  • 1 Quiz
  • 60 Minutes
  • 1 CE Credit

Who Is This For?

  • Advisors who want to strengthen client relationships by understanding financial decision-making behaviors.
  • Professionals committed to earning CFP®, CIMA®, CPWA®, or RMA® CE credits.
  • Growth-focused financial planners seeking to differentiate their practice with behavioral coaching.

What Will I Learn?

  • Be able to recognize behavioral biases in clients.
  • Understand how to apply behavioral finance techniques when advising clients.
  • Understand how to brand and position yourself as a behavioral coach.

3x

Advisors implementing behavioral finance saw 3.3 times more new assets from existing clients.

Course Curriculum

Chapter 1

  • Into the Unknown
  • Finding Hope When Hope Seems Hard to Find
  • Five Answers for the Scared Voices in Your Head
  • 10 Surefire Ways to Ruin Your Financial Future 

Chapter 2

  • Noise vs. Information
  • Losing Is Scary
  • Hope for the Market
  • Overcoming Fear 

Chapter 3

  • Win the Day
  • Four Steps for Having Difficult Conversations with Clients
  • 10 Quicks Tips for Managing Emotions
  • Behavioral Alpha 

Continuing Education Quiz

Applied Behavioral Finance Quiz

This course qualifies for 1 hour of CFP continuing education credit. To receive the credit, you must take the assessment and receive a grade of 70% or higher.  

Learn to Grow

Why Orion Advisor Academy

With free continuing education courses that range in topics from investment management, behavioral finance, practice management, client experience, and more, you have everything you need to learn and grow your business.

100% Free CE

Fulfill your CE requirements while enhancing your skills and knowledge  — all at no cost to you.

BeFi Tools

All Your Credits. 
One Place.

With 30+ CE credits, including CFP Ethics, completing your annual continuing education requirements has never been easier.

Learn Your Way

With our easy-to-use mobile app and digital platform, you can learn on-the-go — anytime, anywhere.

OAA Mobile App

Learn to Grow with
Orion Advisor Academy

Enroll today to earn CE credit and access education that changes the conversation — all completely free.

1https://www.planadviser.com/schwab-financial-advisers-using-behavioral-finance-see-new-assets-triple/