The broker-dealer industry is evolving every day. With changes in advisor needs and tech, broker-dealers are reimagining how they support advisors, invest in technology, and differentiate their platform.
At Orion, we work with forward-thinking broker-dealers who want flexible, modular technology designed to adapt with their firm—not overhaul it.
Let’s learn more about the three major trends impacting the broker-dealers.
1. Advisors Are Redefining Independence
When we talk of financial advisors, independence’ doesn’t mean full separation. More advisors are seeking greater autonomy. As per the Advisor Movement Trends Report 2025, nearly 78% of breakaway advisors opt for hybrid platforms, with a smaller share moving directly to RIA or IBD structures. This suggests that advisors are seeking flexibility and autonomy while still relying on branding, and compliance support a broker-dealer can offer.
The trend is simple. Advisors want choices—whether that’s in how they build their brand, serve clients, or access tools. Broker-dealers that can offer optionality without forcing advisors into using a specific tool are leading the conversation.
2. Technology Expectations Are Rising
The demand for modern financial advisor technology is growing rapidly. According to Advisor360°’s 2025 Connected Wealth Report, 65% of advisors say their technology stack is due for an upgrade, and 44% say they already switched firms because of poor technology. In fact, poor tech integration is now a top reason advisors break away.
Advisors want tools that are intuitive, connected, and responsive to their workflows. If your platform feels like a patchwork of aging systems, it's more than just an efficiency issue—it’s a retention risk.
3. Retention Is the New Recruitment
The challenge of advisor recruitment and retention in wealth management requires a multifaceted approach. By enhancing product offerings, addressing the competitive landscape, focusing on the needs of younger advisors, and leveraging technology, broker-dealers can improve their ability to attract and retain top talent. How you treat your current advisors directly impacts future recruitment.
