The Situation
Private Advisor Group is a large RIA with over 750 advisors and roughly $28.5 billion in advisory AUM. The RIA provides advisors with a range of practice management and support services, including technology, investment platforms, compliance, relationship management, and succession and business liquidity options.
The firm already had a longstanding, multifaceted partnership with Orion, where Orion technology serves as the backbone of their RIA business. They were leveraging Orion's operational and compliance infrastructure, along with the advisor and client portals. Plus, they leverage Orion to power their investment management platform.
The firm was looking for a new way to help provide more value for their advisors and, in turn, help advisors provide more value for their clients. They knew that their advisors were facing challenges every day around tax management, embedded gains, transitioning clients from legacy securities, and providing more diversified portfolios that could be customized to their client's specific needs. They were looking for a solution that would help advisors help their clients address all of those areas.
Passionate about direct indexing capabilities to help address these challenges for clients, they began a deep dive to compare pricing, accessibility, support, resources, and technology with various providers. Ultimately, they found that Orion's Custom Indexing checked all of the boxes for them.