Every advisor understands the importance of respecting their clients’ perspectives, especially when it comes to avoiding emotionally charged conversations on religious or political topics. However, there will be times when a client may want to share their political views and inquire about the advisor's thoughts on current political issues.
In their conversation, Ken Haman, Managing Director of the Advisor Institute at AllianceBernstein, and Scott Tatum, Director of the Advisor Institute at AllianceBernstein, explore three client perspectives on political disagreements and discuss how to handle two personality types that struggle with differing opinions. Ken offers practical advice for navigating political discussions to maintain trust and respect while protecting the client-advisor relationship. He also shares strategies for defusing situations where clients insist on knowing the advisor's personal political views.
Here's a transcript of their conversation:
Ken Haman: Hi, I’m Ken Haman. As Managing Director of the Advisor Institute at AllianceBernstein, I meet with financial advisors every day. One thing I hear expressed over and over is their frustration with how much they are juggling. The advisors I talk to are constantly trying to balance competing priorities, from managing client relationships to prospecting for new business, and of course, the tasks of leading their team. This problem of juggling is why we created the AllianceBernstein Digital Coach. This is a proprietary tool that draws on the wisdom of behavioral economics and unique perspectives from the Advisor Institute’s practice-management experts. In less than 10 minutes with the Digital Coach, you will be able to identify and prioritize the top needs of your business. And armed with those insights, you’ll be well on your way to tackling the challenge of limited resources while positioning your business to seize opportunities for growth. Let the Digital Coach guide your journey to success. Visit abfunds.com/go/digitalcoach.
Scott Tatum: Welcome to this edition of Secrets of Successful Advisors with Ken Haman.
Ken, I am so excited for today’s topic. This is an issue that our listeners are going to find fascinating. It’s timely, and it is so useful. Today we get Ken to talk about politics, [but] he’s not going to [give] his opinions on any candidate or issue. We’re going to talk about what happens when clients want to bring politics into this relationship with a financial advisor.
You know, Ken, I think like most of the listeners, I’ve always been told, just avoid issues like politics and religion in professional settings. But I’ve never had a deep understanding of the risk of that dynamic until I’ve had a couple of conversations with you, and you understand the real social dynamic that’s at stake. Please explain that to our listeners.