Build Better Client Relationships with BeFi

64% of individuals who work with a financial advisor don’t enjoy "having someone to talk to about money."¹

Today’s investors expect more than a transaction; they want a relationship. Orion Behavioral Finance encompasses evidence-backed education, tools, and technology developed by our Chief Behavioral Officer, Dr. Daniel Crosby and his team, designed for you to better understand your clients, build a better relationship with them, and ultimately grow your business.

Orion BeFi Tools

The Future of Finance is Behavioral

Unite financial know-how and psychological principles to provide client support.

BeFi20

Introduce investors to their money persona and use those insights to launch deeper conversations.

Learn More

3D Risk Profile

Understand your client’s risk tolerance on three dimensions so you can create more personalized recommendations.

Learn More

Protect, Live, Dream

Build a goals-based investing strategy to help clients stay the course.

Learn More

PulseCheck

Our newest BeFi tool to match investor behavior with their goals.

Learn More

Dr. Daniel Crosby

Meet Orion's Chief Behavioral Officer, Daniel Crosby, Ph.D.

Dr. Daniel Crosby is the Chief Behavioral Officer at Orion. In this role, he develops behavioral tools, training, and technology for financial advisors to allow for the practical application of behavioral science.

Dr. Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. His first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. 

His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 10 languages. His latest work, The Behavioral Investor, was Axiom's best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. 

When he's not decoding market psychology, Daniel is a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Naomi Win

Meet Orion's Behavioral Analyst, Naomi Win, Psy.D.

Dr. Naomi Win is the Behavioral Analyst at Orion, leveraging applied psychology to deepen advisor-client relationships, augment investor resilience, and fortify returns in times of turbulence.

Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance both well-being and wealth.

Dr. Win received her master's degree in Psychoanalysis from Brunel University of London and her Doctorate of Psychology from the University of Colorado, Denver.

Outside of analyzing investor behavior, Naomi enjoys time with her three sons, good food with friends, and movies by herself.

Change the Client Conversation

Help Improve Outcomes Everyday

62%

Of advisors using behavioral finance techniques added new clients twice as quickly as those who did not.²

3.3 times

More new assets RIAs leveraging behavioral finance tactics see when working with clients.³

43%

Of advisors kept clients invested during periods of volatility by leveraging behavioral finance.⁴

44%

Of advisors who incorporated behavioral finance techniques reported greater client trust, stronger relationships, and higher retention.⁴

Advisor Academy
Bolster Your BeFi Skills

Learn to Grow with Orion Advisor Academy

Grow your business and earn CE credit with free, on-demand practice management and behavioral finance courses from Orion.

Learn More
Standard Deviations Podcast
The Best in BeFi

The Standard Deviations Podcast

The Standard Deviations podcast looks at money, mind and meaning, all through a psychological lens. Each week, Orion’s Chief Behavioral Officer, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness.

Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, research-based, and designed to fit perfectly within your commute time. Tune in for practical news that will help you make more, think more and be more.

Start Listening

Unlock Opportunity with
Behavioral Finance

The future of finance is behavioral. Improve communication, create harmony, and help your clients stay invested with our suite of BeFi-driven tools.

Request a Demo
Dig Deeper

Related Content

oas_what_is_befi_blog_image_2000x1200_v1_sf
Blog
01.10.23

What is Behavioral Finance, Really?

Read Story
Orion Advisors on laptop
Ebook
02.18.21

Dr. Daniel Crosby’s Three Drivers of Human Behavior

View Ebook
Orion Advisors on laptop
Whitepaper
02.04.21

Don’t Call it a Fad: Behavioral Finance Is the Future of Fintech

View Whitepaper

¹Source: The Secret Financial Lives of Americans, Nonfiction.co, 2023.
²Source: How Behavioral Finance Can Help Clients and Advisors, ThinkAdvisor, 2020.
³Source: Fostering success: 2023 Benchmarking Study insights, Schwab, 2023.
⁴Source: BeFi Week 2021, Investments & Wealth Institute, 2021.

 

Orion Behavioral Finance ("Orion BeFi") is the branding name of various tools and services related to behavioral finance offered by Orion Advisor Solutions, Inc. and its subsidiaries. Orion BeFi tools are crafted to help investors and their financial advisors integrate behavioral psychology research into their investment decisions. Orion BeFi tools and services do not provide investment advice.