Orion Announces Transition Incentives for Morningstar Office Users and TAMP Advisors

Orion, the premier provider of transformative wealthtech solutions for financial advisors and the enterprise firms that serve them, today announced a comprehensive package of transition incentives for financial advisors affected by the discontinuation of Morningstar Office and the completion of the Morningstar TAMP acquisition.

Seamless Transition and Enhanced Capabilities

Understanding the challenges faced by advisors during technology transitions, Orion is offering a full conversion of Morningstar Office transaction history at no cost. This includes a performance outlier analysis and comprehensive training to facilitate a smooth changeover. Orion's platform, integrated with Redtail CRM and enhanced by advanced planning tools and Risk Intelligence, promises not just a replacement, but an upgrade to a more comprehensive wealth management solution.

"We recognize the importance of maintaining service continuity for advisors committed to meeting the financial needs of their clients," stated Reed Colley, President of Orion Advisor Technology. "With our integrated suite of services including Redtail CRM and Risk Intelligence, Orion offers a most-in-one wealth stack. This enables advisors to scale their operations and enhance client engagement effectively." 

Investment Flexibility for TAMP Advisors

With the acquisition of Morningstar’s TAMP business, advisors are now considering what their next best step is. Orion’s turnkey asset management platforms provide a seamless landing spot for these advisors—offering access to a broad selection of investment solutions.

Orion’s open-architecture approach ensures that advisors have the flexibility to choose what works best for their clients, without constraints from a single custodian or provider. Additionally, advisors benefit from Orion’s integrated ecosystem, including Redtail CRM and tax-efficient solutions like Orion Custom Indexing.

"Orion is here to support advisors who are facing difficult choices following the changes at Morningstar," said Ron Pruitt, President of Wealth Management at Orion. "With access to a broad selection of models, plus risk-based and tax-efficient investment solutions, Orion gives advisors the flexibility they need to keep clients on track." 

Tailored Incentives to Meet Advisor Needs

In addition to free conversion services, Orion is crafting personalized incentive packages to meet the unique needs of displaced advisors. These incentives may include:

• Personalized incentive packages for advisors affected by Morningstar’s shifts.
• Honoring existing Redtail discounts and offering introductory pricing on Orion Stacks.
• TAMP transition support with a dedicated team to help advisors seamlessly move assets.

Orion is committed to supporting the advisory community through this transition, reinforcing its position as a partner capable of empowering advisors with superior technology and investment solutions that facilitate business growth and improved client outcomes.

For more information on the transition support and to schedule a consultation, advisors are encouraged to contact Orion directly or visit our dedicated transition support page.

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