Orion Behavioral Finance

Manage behavior, not just money.

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Build Better Client Relationships with BeFi

Today’s investors expect more than a transaction; they want a relationship. Orion Behavioral Finance encompasses evidence-backed education, tools, and technology developed by our Chief Behavioral Officer, Dr. Daniel Crosby and his team, and designed for you to build more engaging client relationships and grow your business.

Orion BeFi Tools

The Future of Finance is Behavioral

Unite financial know-how and psychological principles to provide client support.

BeFi20

Introduce investors to their money persona — how they think and feel about money — and use those insights to launch deeper conversations.

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3D Risk Profile

Understand your client’s risk tolerance on three dimensions so you can create more personalized recommendations.

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Protect, Live, Dream

Build a goals-based investing strategy to help clients stay the course.

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Orion Advisor Academy

Grow your business and earn CE credit with free, on-demand courses.

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Meet Orion’s Chief Behavioral Officer, Daniel Crosby, Ph.D.

Dr. Daniel Crosby is the Chief Behavioral Officer at Orion. In this role, he develops behavioral tools, training, and technology for financial advisors to allow for the practical application of behavioral science.

Dr. Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. His first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller.

His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 10 languages. His latest work, The Behavioral Investor, was Axiom's best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making.

When he's not decoding market psychology, Daniel is a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Change the Client Conversation

Help Improve Outcomes Everyday

62%

Of advisors using behavioral finance techniques

added new clients twice as quickly as those who did not.¹

43%

Of advisors kept clients invested

during periods of volatility by leveraging behavioral finance.²

44%

Of advisors who incorporated behavioral finance

techniques reported greater client trust,

stronger relationships, and higher retention.²

Bolster Your BeFi Skills

Learn to Grow with Orion Advisor Academy

Grow your business and earn CE credit with free, on-demand practice management and behavioral finance courses from Orion.

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The Best in BeFi

The Standard Deviations Podcast

The Standard Deviations podcast looks at money, mind and meaning, all through a psychological lens. Each week, Orion’s Chief Behavioral Officer, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness.

Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, research-based, and designed to fit perfectly within your commute time. Tune in for practical news that will help you make more, think more and be more.

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