This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Dr. Preston Cherry. Dr. Cherry has served in lead and internal personal financial planning roles and institutional retirement sales. He has also served as an RIA co-investment manager of $120M in firm assets and a mutual fund wholesaler. Currently, Dr. Cherry serves as Assistant Professor of Personal Financial Planning & Finance in the Austin E. Cofrin School of Business at the University of Wisconsin – Green Bay, where he is Head of the CFP Board Registered Approved Personal Financial Planning Program. The program helps prepare the next generation of financial planners for success.

SHOW NOTES

Tune in to hear:

- How does Dr. Cherry implement “The Big 5” personality test in his practice? Does he approach clients with different personality traits in novel ways to better help them problem solve?

- How were The Big 5 traits ultimately arrived upon?

- How might one shift communication with their client if the client displays high levels of anxiety? Should the actual asset allocation look different for them or is the anxiety simply approached in the coaching process?

- How can financial professional be authentic and transparent without making it totally about us and our story?

- How does Dr. Cherry use life and money stories to help elicit trauma and what does he do with this information once it’s revealed?

- What is “the stages of change” theory?

- What is a money trauma that a client might need to admit before moving forward?

- What’s the key difference between admitting you have a problem and acknowledging that?

https://www.concurrentfp.com/financial-planner-dr-preston-cherry

Compliance Code: 1938-OAS-6/30/2021

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