AI is already changing how people work.
You can see it first in pretty practical ways. Advisors are using AI to get ready for meetings faster, summarize notes, draft follow-up, and cut down on some of the manual work that slows down the day.1 But from where I sit, the bigger question isn’t whether AI has arrived. It clearly has. The real question is whether a firm has the right foundation to use it well.
That foundation isn’t just the AI tool itself. It’s the data behind it, the way that data is organized, the workflows it needs to support, and the controls around what the system can see and do. If a firm’s data is fragmented, its workflows are disconnected, or teams are still manually stitching information together across systems, AI isn’t going to solve that problem on its own. More often, it’s going to make the gaps easier to see.
That’s why AI readiness is really a data and workflow question before it becomes a tool question.
Start With the Questions You Want to Answer
One of the easiest mistakes firms can make is starting with the technology instead of the use case.
The first conversation shouldn’t be, “What can this model do?” It should be, “What are we actually trying to answer?”
If you know the kinds of questions your advisors or firm leaders need answered, you have a much better starting point for thinking about AI. You can work backward from there and ask what data would be required to answer those questions if a person were doing it manually.
For an advisor, that question might be pretty simple: I’ve got a client meeting in 10 minutes. What’s going on with this household? Normally, answering that might mean checking the CRM, pulling portfolio data, reviewing notes, and looking across a few other systems to get ready. AI can help by doing that work in parallel and pulling it together into something useful in seconds.
At the firm level, the questions can shift. Which advisors are meeting most frequently with clients? How does that line up with client satisfaction or retention? Where are there patterns in service activity, engagement, or performance that leadership should understand better?
Those are different questions, but the same principle applies. Start with the question. Then determine what data is needed to answer it well.