This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Charlotte Blank. As Maritz’s first Chief Behavioral Officer and one of the few CBOs in business today, Blank dives deep into the human behavior that drives employee and customer engagement. Blank forges the connection between academic behavioral theory and applied solution practice. A graduate of Harvard Business School, Blank shares prized research on everything from incentive programs to consumer psychology. Incentive magazine named her one of 2016’s 25 Most Influential People in the Incentive Industry.

SHOW NOTES

Tune in to hear:

- What does Charlotte’s day to day role as a Chief Behavioral Officer look like?

- Has the science of motivating employees shifted a great deal since The Great Depression or do other cultural or economic factors play into people’s loyalty to a particular company?

- How accurately can people assess what motivates them to work?

- What wrong assumptions do people routinely make about what motivates human behavior?

- What is a simple randomized control trial (RCT) that a business could run without hiring 3rd party expertise?

- What is Charlotte’s favorite RCT that she has overseen in her career?

- Are their parts of human behavior that defy scientific examination?

- What are some of the lessons we can learn from the “replication crisis?”

www.peoplescience.com

https://twitter.com/CharlotteBlank

Compliance Code: 2237-OAS-8/9/2021

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