This Week on The Fuse Show, Natalie and Brian kick off the 2024 season with an interview of Dr. Daniel Crosby, Chief Behavioral Officer at Orion Advisor Solutions. Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into Japanese, Chinese, Vietnamese and German. His latest work, The Behavioral Investor, is an in-depth look at how sociology, psychology and neurology all impact investment decision-making. Daniel was named one of the “12 Thinkers to Watch” by Monster.com, a “Financial Blogger You Should Be Reading” by AARP and a member of InvestmentNews prestigious "40 Under 40". When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and three children.

SHOW NOTES

Tune in this week to learn more about innovation in BeFi from Orion's Chief Behavioral Officer, Dr. Daniel Crosby. In particular, learn why clients often overlook the value add of BeFi, how Orion integrates and embeds BeFi into the DNA of their tech, about Orion’s new tool “Pulse Check” and what the future of Behavioral Finance might hold. 

Key Takeaways

  • [08:08] - Statistics show that the majority of clients want a financial advisor “who gets them” and who has the same core values as them. Learn more about why this is and what we can do as advisors to achieve greater alignment with our clients.
  • [13:55] - How has Dr. Crosby and the Behavioral Finance team at Orion helped meet  the BeFi needs of their advisors?
  • [18:21] - Where does Dr. Crosby get his ideas for Orion’s BeFi Tech integrations? Also, what  is Orion’s new tool “Pulse Check” and what makes it such a unique offering?
  • [20:02] - How do BeFi tools help us through moments that are geopolitically, or more broadly, tumultuous?
  • [22:57] - How might advisors use Pulse Check in conversations with their clients?
  • [30:22] - What theorists in the financial services space, or elsewhere, are really informing Dr. Crosby’s thinking at the moment?
  • [35:27] - What is Dr. Crosby’s vision for Behavioral Finance in the industry going forward?

Quotes

[08:32] - "No one has done as much as Orion to integrate BeFi…nobody is doing it at the level that we are." ~ Dr. Daniel Crosby

[09:07] - "The integrated piece [of Behavioral Finance] is absolutely critical, and there are really two reasons why. The first reason is that we forget 90% of what we learn in three days if it’s not personalized, applied and integrated…The second piece is [that] people want Behavioral Finance, but they are not always asking for it." ~ Dr. Daniel Crosby

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