The Intersection of Marketing and Public Relations with Jimmy Moock

Marketing and public relations (PR) are two critical components of any successful business strategy. Both are essential to creating a brand image, developing customer relationships, and building a positive reputation. While marketing and PR are often considered separate disciplines, their intersection is where the most exciting and impactful strategies for communication and brand awareness happen. In this episode, George and Ryan talk with Jimmy Moock, Managing Partner at StreetCred PR. For the past 15 years, Jimmy has been focused on leading campaigns for clients comprised of registered investment advisory firms, mutual fund complexes, hedge funds, ETFs, family offices, along with numerous other entities in the financial services ecosystem. His strengths lie in positioning his clients for success and differentiation by conceptualizing and implementing creative, successful PR campaigns poised for feature media coverage and increased awareness with consumer and industry audiences alike. With extensive experience cultivating and fostering many one-on-one personal relationships with many top-tier financial, business, consumer, and broadcast media personalities, Jimmy discusses the secrets of public relations, how public relations can be integrated into a marketing plan, and how StreetCred develops the most impactful story at the right time. Key Takeaways [02:02] - What drew Jimmy to the public relation industry? [06:12] - How StreetCred was created. [09:56] - How public relations can fit into a marketing plan. [12:49] - The right time for advisors to consider PR services. [15:20] - What makes StreetCred unique among PR firms? [18:54] - How StreetCred creates the most impactful story at the right time. [27:23] - Jimmy's upcoming conference appearances. Quotes [10:23] - "If you look at the two parallels of marketing and PR, marketing is when every company will say what they want about them. And it's up to the consumer to sift through and decide what might be over-the-top marketing, what is true, and what potential promises are just too good to be true. The PR side is where you earn credibility via media. So, PR should come after a marketing program has been launched and is gaining momentum." ~ Jimmy Moock [15:08] - "Media coverage can easily be inserted into marketing campaigns to help support what a company tries to say about itself via its marketing efforts. And that's how marketing and PR work best hand in hand." ~ Jimmy Moock [16:56] - "We know we are the best at PR. So, we will lean into that and focus on our strengths, not try to pretend to be a digital marketer and not try to upsell social media campaigns." ~ Jimmy Moock Links  Jimmy Moock on LinkedIn Jimmy Moock on Twitter StreetCred PR Ticker  Jason Lahita Joe Duran Goldman Sachs Jolt Conference Snappy Kraken Elena Krasnow Connect with our hosts Ryan Donovan George Svagera Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts 0858-OAT-3/27/2023