As an OCIO, we spend all day, every day, helping RIAs grow their business and deliver highly personal experiences for their clients. We love helping RIAs because everyday brings new challenges and we have a whole set of tools and services that I can use to help solve them. Our goal is always to help financial advisors spend their time more productively and build deeper relationships with their clients. 

To show you what we mean, let’s walk through a typical day of helping RIAs.



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Morning: Investments, Research and Outsourced Trade Services

Our investment team spends the morning building and implementing turnkey allocation models and custom portfolios for several of our RIA clients.

Another RIA client is leveraging our deep research capabilities to make a manager recommendation to an affluent investor with highly specialized criteria. Our research team has the technology and access to implement robust due diligence screens to find the right recommendation for the advisor and client.

Our custom indexing capabilities gives our RIA clients that ability to offer personalized direct indexing that’s automatically implemented, managed, and optimized for taxes. This offering can be manual and highly time-consuming (if not impossible) for RIAs to do on their own so my team and technology are helping advisors set themselves apart and get more time back in their day.

Direct indexing assets are expected to grow at a rate of over 12% annually over the next few years, reaching $800 billion by 2026.¹


Speaking of taxes, our outsourced trade desk team is busy all morning helping RIA clients who have opted to hand trading services over to a team of specialists. That includes implementing tax optimization overlays to help advisors deliver more value to their clients by helping them keep more of what they earn.


Lunch: Client-Facing Point of Sale Support 

One of our RIA clients enlists our team of former fund managers to help secure and service a new, large client prospect they have been working with for months. We join the advisor and client on a call to discuss our market perspective and outlook. We have found that clients appreciate when their advisor leverages the recommendations of our seasoned portfolio managers and investment professionals. And for large clients like this one, having direct access to the team is another value add.

83% of investors agree that financial advisors should leverage external experts to help with research, strategy, investment planning and management, according to a 2021 Orion survey.²


Afternoon: Tech and Back Office Services

The team works with several of our RIA clients to help onboard them to our tech platform and walk them through how to use the integrated dashboards, customized reporting features, and other capabilities.

Another client is saving time and money with us by using our technology to streamline and automate billing, while another is seeing the benefits of having built-in compliance instead of having to hire and train their own in-house compliance staff.
Before we wrap up the day, we connect with two new RIA firms, both of which are growing quickly and need to find an OCIO partner that can help them keep up. By partnering with us, we can help them:

  • Save time by outsourcing and automating manual processes
  • Save money by reducing the need to expand and train new staff
  • Differentiate themselves by increasing the capabilities they offer to clients
  • Get more time back to focus on client relationships
  • Deliver more value and better experiences to their clients 

We know that investors, especially those in the high-net-worth segment, expect personalized wealth experiences from their advisors. For those advisors, we are here to help you deliver. All day, every day.

OCIO assets are expected to grow at a rate of 7.5% annually and reach $3 trillion by the end of 2025.³


Take back time in your day and get the horsepower and team to win more — and bigger — business, faster with Orion OCIO.

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¹Source: Improving Client Experience: Customizing with Direct Indexing, Cerulli Associates, August 2021
²Source: Orion Research, July 2021. Orion’s Research Initiative maintained a +/- 2.9% margin of error among consumer investors across generations and a +/- 3.8% error rate among Financial Advisors. A mixed methodology was applied that included a robust base of more than 2000 constituents in the online surveys and dozens of in-depth interviews on the topic.
³Source: U.S. Outsourced Chief Investment Officer (OCIO) Market Outlook, Cerulli Associates, April 2022
OCIO services offered through TownSquare Capital, LLC, an Orion Company, a Registered Investment Advisor.
The views expressed herein are exclusively those of TownSquare Capital, LLC, an Orion Company, a registered Investment Advisor, and are not meant as investment advice and are subject to change. Information contained herein is derived from sources we believe to be reliable, however, we do not represent that this information is complete or accurate and it should not be relied upon as such. This information is prepared for general information only. It does not have regard to the specific investment objectives, financial situation and the particular needs of any specific person.